December 11, 2009 – Varese, Italy. Husqvarana Motorcycles is pleased to announce that it has chosen a new Canadian Distributor to help expand its presence in Canada and provide improved service to its customers. Effectively immediately, Barrett Marketing Group will assume responsibility for the distribution of Husqvarna motorcycle products to dealers across Canada.
Barrett Marketing Group (BMG) has a rich history as a key distributor of motorcycle and recreational products in Canada. With over 30 years experience, BMG has been the driving force behind the successful distribution of several major OEM motorcycle brands and a variety of related products.
“We are very pleased to make this announcement and we are looking forward to working closely with Barrett Marketing to grow our dealer network across Canada and provide better access to existing Husqvarna owners and those who are interested in the brand” said Massimiliano Mucchietto, Husqvarna’s Director of Sales and Marketing.
Josh Barrett, BMG’s Business Development Manager said that he was excited that they were able to enter into this agreement with Husqvarna. He indicated that his company is keen to expand upon the experience that they have gained with other brands to ensure that Husqvarna dealers and owners get the best service possible. “I am thrilled to be able to offer another exciting motorcycle brand to the Canadian market.” said Barrett. “Husqvarna has an incredible history and we look forward to helping build on the momentum that the brand has gained in recent years”.
In addition to its launch as the new distributor at the Toronto motorcycle show, Husqvarna Canada will be announcing its 2010 models and dealers at the upcoming shows in Calgary, Edmonton, Vancouver, and Montreal.
About Barrett Marketing Group
A Canadian leader in recreation distribution
Barrett Marketing Group is a Canadian leader in recreation distribution, with a comprehensive distribution network across the country. Years of experience and expertise have given them an understanding of the market, and a relationship with the dealer community that is second to none.
With category-specific sales teams, they provide dealers with the product and depth of market knowledge they need, supported by a team of operational experts in purchasing, tech support, warranty, credit, and more. This brings a high level of support to dealers - support which could not be created by a stand-alone product distributor.
For more information on Barrett Marketing Group, visit
www.bmgsports.com
About Husqvarna Motorcycles
Tradition on two wheels since 1903
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Husqvarna Motorcycles, a part of the BMW Group since October 2007, are widely known and respected in the off-road world for a heritage of competition and have accumulated over 70 World Championships in Motocross, Enduro and Supermotard. Originally founded in Sweden in 1903, Husqvarna motorcycles have been designed and manufactured in Varese, Italy since 1987.
For more information on Husqvarna Motorcycles, visit
www.husqvarna-motorcycles.com